Who owns the Media?

Reingold's relationship with media and technology seems to contrast with my own, as Reingold is old enough to see the drastic changes within technology and is able to compare his past experiences with his current. Being younger, I think my relationship with technology hasn't evolved as much; when I started using a cellphone, text messaging was one of the basic features. I'd never used a phone that couldn't text. It's only now that I'm in college and exposed to so many different layers of technology that I'd never fully utilized that I'm beginning to understand Reingold's experience. I think access to technology has a lot to do with how one is able to relate to media and adapt to new conventions within society where technology is concerned.
I used to live in the south, in a rural area, and I remember not being able to have high speed internet at home, though I was able to use it in town and at school. Knowing that technology was there, but not being able to fully utilize it, was my first experience with the changing technological landscape. Years later, I'm beginning to see it with cell phones. New phones are being made with cameras towards the user, a precursor to video calls, and I still have my old brick of a cell phone. I'm imagining when I'll be persuaded into spending the money I really don't have for a phone I really don't need because of the advances made in technology influencing culture.