Thursday, June 3, 2010
Blog 13
Blog 13 Who owns the media
Blog 13: Who Owns the Media
The way I see it, media is a in a constant state of flux. It never seems to stop evolving as it assimilates new technologies and social groups to get points across. Although the news is shifting from being privatized to a more public and apolitical stance, the news itself has not changed in the sense that its foundation is entertainment to its audience to drag in attention. It is supported by advertisements more now than ever and I do not see that changing anytime soon. In my personal experiences, the evolution of my personal technology has grown out of control. My first computer was a fun toy that my dad actually used for work, costing no more than $250. Ten years later I have been through more than a handful of computers, each more expensive than the last. In addition to the desk top desktop assimilation, my pockets have exploded (not from spare cash) but debt built in the form of microprocessor-rich devices like cell phones, ipods, cameras, and pagers… just kidding, no pagers. I have always considered myself ahead of the tech learning curve and also an early adopter of new tech. I; however, am unsure of my future as a geek, it seems that anyone is capable of almost the same final product as I am with technologies that focus on simplifying what were once difficult and impossible tasks for the average Joe. I am in fact, about to jump onto a ship that I am unsure of its destination. On Friday, I will be receiving a HTC Evo 4G handset that is the first 4G communication device to be sold in USA (via Sprint + Clearwire networks). What will this semi-promised boost in internet speed give me? Quite possibly a short head start as opposed to my peers who will probably take a year or two until they feel the need to adopt this tech. Technology, why am I addicted to you, and why do you cheat on me with everyone else?
Who owns the Media?
I used to live in the south, in a rural area, and I remember not being able to have high speed internet at home, though I was able to use it in town and at school. Knowing that technology was there, but not being able to fully utilize it, was my first experience with the changing technological landscape. Years later, I'm beginning to see it with cell phones. New phones are being made with cameras towards the user, a precursor to video calls, and I still have my old brick of a cell phone. I'm imagining when I'll be persuaded into spending the money I really don't have for a phone I really don't need because of the advances made in technology influencing culture.
Who owns the media
I don't have a facebook now either and it definitely affects me. My friends always tell me to get one, like it will somehow affect them in some way. It seems like somebody could throw a party and not tell anybody about it in real life, but people will still come because it is on facebook. It makes me feel slightly disconnected but not enough to have a facebook. I think it makes other people more uncomfortable that I don't exsist in internet and they cannot identify me because of it. They can't read my profile or look at my pictures and therefore they cannot judge me in the way that they can judge people with a facebook, and this makes them uncomfortable or uneasy.
Wednesday, June 2, 2010
Blog 13 - Who Owns Media
Last summer I went on a 3-day weekend camping trip in Bodega Bay. When my friends and I arrived at the site, I realized I forgot the most important thing, my cellphone! MY first reaction is panic and lost of connection to everyone! The funniest thing is that I didn't realize the people I was with at the moment because I wished I had my cellphone. This creation of an illusion of a lost connection has been created in our culture through the commodity of mobile phone and mobile internet. Afterwards, I forced myself to calm down, and join everyone at the camp. The trip came and gone faster than I wish it had. My friends and I told ghost stories during the night, built sand castles, buried each other in sand, swam, and really just BONDED! I had so much fun outside of what contains that mobile communication device that I have forgotten about instantly wanting to check my phone or if anyone texted me or updating my twitter about what I am doing. I simply had fun with those around me physically. This experience really made clear to me that one of my relationship to the media has some form of passiveness as well as remembering that media like mobile devices with internet connection, is not necessarily "needed" to connect with others. I have only forgotten the the old ways of social networking as these changes are occuring in media.
Another example of my relationship to the media concerns the fact that even with the availability for participatory interactions in web 2.0, I feel that my personality still prevails against intense participation in facebook updates, twitter, and youtube uploads about self. For example, I sometimes feel like I'm left out of my generation's fad in terms of what's in and what's not in terms of new interaction social network ideas like twitter and tumbler. I remember when facebook was in it's peak years and I made an account. Then I would try to copy what others had on their facebook page that I thought would make me look more interesting, extravert, etc. So I kept updating my status trying to be different, post images that were different, and portrayed myself as "unique" and a deep person. After awhile, I realized that keeping up with these things to show people who I am was ironically doing the opposite. I didn't care for what people thought of me. I thought that this was the thing to do, but I am a very lazy person in terms of trying to express myself to people online that I don't even know very well. I ask myself why I would bother trying to show these people who I am if I will never really interact with them in person even if we did go to the same high school before. Thus, my personality lacks interest in these social networking even when there's a lot of
participatory channels. Ultimately, with the changes in media, my relationship with the media will never be quite up to par to the mainstream users.
Blog 13
Another experience I had with the new technology is the use of texting. At first, I HATED it because why should you have to work out your fingers when all you can do is call them? Make some use of your fingers by dialing the numbers... but I guess people like gaining some finger muscles. Why don't ya flex it out sometime to see how much you text. I notice that people do not pay attention anymore. And I'm talking paying attention in general. What I hate the most is when people are texting during a lecture or when you are in the middle of talking, they always look on their phone hoping that someone texts them. Oh, and my personal favorite, people who text when you are talking on the phone with them. Does anyone care what anyone says anymore? Technology somehow creates a new world for us making things easier in our lives, yet somehow destroys us leaving us defenseless to do anything on our own anymore.
Blog 13- Smartmobs
Another experience that I have had with the change in media is definitely texting. Initially it was something new and interesting that I could do with my phone, but now it has become so much more than that. There are rules and texting etiquette, there are things that you could read into or things you shouldn’t read into. All of this is through a little message that is typically less than 200 characters long. Texting has become my go to method of communication rather than just calling the person. I feel that by texting I am not bothering the person, and they have the option to read the text later and respond when they can. However, they can do that with a phone call too. Not going to lie I have fallen into the texting thing, and I constantly keep in touch with friends this way. I know it is not personal, which is something that the article talks about. I am guilty of being one of those people that walk around almost aimlessly with my vision focused squarely on my phone and what I am typing. I have come to anticipate texts and read too far into a very late reply to my initial text. I feel that these are the two main things that I have experienced in the change of media and technology.
Tuesday, June 1, 2010
Viral Video Project
Using Facebook and word-of-mouth, we spread the word to everyone we knew, asking them to watch our video on YouTube and leave comments about their impression. We posted the video on Break.com as a control test, and told no one that our video was on this site. The success for the Break.com control test was poor, with only ten views and no comments. The success of the video on my YouTube account was
far superior; the end result was 125 views, and seven comments. The first six days of tracking the video on my YouTube account were the biggest bursts in views, with 63 views after the first day, followed by 88 views by the end of the third day, and 105 by the end of the sixth. The last six days crept along slowly, with no big jumps in between.
Of the seven comments left on my YouTube account and my Facebook, three of them stood out as having some participation with the project's critique of media. The YouTube user Renegadevibe made constructive suggestion about our video and sound editing, as well as asking other viewers to check out his own videos. A commenter from Facebook, Sampson Li, thought that the video had an “old documentary feel”. And another Facebook friend, Yentl Ip, agreed with our interpretation that WoW was definitely “way too much” for beginners entering the gaming community. The most detailed comment came from the YouTube user, Canterios, who said, “This was awesome. It was like Minority Report meets The Matrix going horribly wrong, but in a good way. But it's scarily truthful with how kids are now. Hell, I saw a 10 year old with a cell phone and an iPod today; she was texting on the phone and listening to her ipod, ignoring everything her mom was trying to say to her.”
http://www.youtube.com/watch?v=cB_tyBcG7Dc
http://www.break.com/usercontent/2010/5/20/tech-addiction-1841180
Monday, May 31, 2010
Viral Tracking
After posting our video on Youtube, the first thing that came to our minds was to CONTACT our friends! The more people we can get to view it, the better. We hoped that we would be able to get are friends involved in order to spread the video online. To do this, we posted our video on Facebook, Friendster and Myspace in hopes for all our friends to view it. In the first few days, we only had 20 views, but suddenly on Wednesday, it sky rocketed to 67 views! Our video was being directed from facebook links, tags, and other blogs which made our video GO VIRAL! However, later in the week, the number of watches gradually decreased from about 10 views each day to about 3. In an effort to revitalize our video, we renewed our efforts to spread the video amongst our friends. This resulted in the doubling of daily viewers from Friday the 29th through Monday the 31st.
| Comments: 2 | Favorites: 0 | Ratings: 1 | Average Rating: 5.00 |
Origin of Viewers
| Links followed to this Video | Views | % of total views |
| No link referrer (brown) | 55 | 48.2 |
| Youtube (other) (light blue) | 27 | 23.7 |
| Youtube search (dark blue) | 17 | 14.9 |
| External links (maroon) | 14 | 12.3 |
| Link from Youtube channel page (turqoise) | 1 | 0.88 |
Views vs. Viralization
| Date | Views | Attempt to Viralize |
| May 17th | 18 | Posted on youtube First embedded on - tcs2-group4-davisgoesviral.blogspot.com reposted on facebook First view on a channel page First referral from - tcs2-group4- 3
|
| May 18th | 28 | Reposted on another facebook First referral from YouTube - /my_history\ First referral from YouTube search - high heels |
| May 19th | 13 | Posted on tumblr |
| May 20th | 14 |
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| May 21st | 6 |
|
| May 22nd | 5 |
|
| May 23rd | 4 |
|
| May 24th\ | 3 | TCS referral went up to 8 Facebook went from 11 to 18 views |
| May 25th | 2 |
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| May 26th | 4 |
|
| May 27th | 4 |
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| May 28th | 0 |
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| May 29th | 4 |
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| May 30th | 13 | Reposted by friends on tu
mblr |
FACEBOOK SKIT VIRALIZATION
We started off the viralization of the video through facebook posting and asking friends to viralize it as well. We then started using forums to post it. The tracking then showed us that we started off with few hits, and then it peaked during the weekend.
We tracked our video daily by checking the link once a day. We then collected the data after two weeks of the video posting. We graphed the results of the trends and where the high peak of hits was during the two weeks. As the graph shows, the weekend has the highest hits. However, we concluded that our video was not successful in viralizing in two weeks because we intentionally tried to viralize it.

To further prove this, Sameer, has made his own video for youtube, not INTENTIONALLY for viralization. However, he got more hits on it than our facebook skit video! This unintentional viral video was more successful than the facebook skit because of the quality and more effort put into the video. The viewers have to show some interest in a video before they want to share it with others, thus, that happened with the music video, but not the facebook skit. Another example is when the video was spammed on a forum, Sameer got banned from it. In conclusion, we believe that making a video to purposely get it viralized is harder than to have a video viralize itself spontaneously.
Sunday, May 30, 2010
Blog 14: Who Owns The Media
Thursday, May 27, 2010
Xtra Credit Blog 12 Viral Videos

Burgess emphasizes that the nature of viral videos is the opportunity for participation. The videos that become viral provide a set of rules under which other contributors may create their own videos; this active participation increases the value of the viral video within the public sphere. Drax works within a similar field of participation. Second Life is literally a second public sphere operating on the Internet; it is a virtual world in which people communicate via their Internet personas, or Avatars. Seinna Harris, an activist and Obama campaign supporter, used the site to set up a location within Second Life much like a campaign headquarters in real life (or I guess, First Life, haha), allowing other Obama supporters from all over the country to come together at one place, at this virtual campaign headquarters and discuss Obama's platform, and possibly other important political issues. Luis Moreno-Ocampo, the Chief Prosecutor of the International Criminal Court, who used Second Life to hold a conference for discussing the international criminal court system, voiced his delight to Drax that geographical boundaries did not impose a limit on his conference; anyone with a Second Life avatar could attend the conference no matter where they were in the world. What Drax and Burgess share is this sense of international community, one that has existed for hundreds of years, but until recently, was limited by geographical space and transportation to geographical locations, much like how communication was once limited to transportation via ship, stagecoach or train before the invention of the telegraph. Internet sites like YouTube and Second Life provide a worldwide public space in which individuals and groups of individuals can debate, offer support for political and social movements, or participate in cultural and social phenomenon.
Blog 12- Video Vortex 2
Bernhard Drax, a reporter on Second Life, creates non viral material on a viral website. His material does not strike me as something a random person would connect with. The videos does not reach out to everyone, or play on the tactics that enable for optimal viralization. Second Life as a whole on the other hand allows for people to contribute their ideas and creations to everyone in the community. Afterward, they are able to receive feedback and the participation cycle continues. The site itself is viral because it allows people to spread anything they feel people would like to see or be able to relate to. However, Drax’s videos are spreadable but not was further than his target demographic.
Viral Videos
Wednesday, May 26, 2010
blog 12: Viral Vids
Burnhard Drax, on Secondary Life does relate to this article. As he explains that Second Life is another way for the community to become alert, interact and get involve with real life issues around the world. Just as Burgess had explained that viral videos "attract active,participatory and creative engagement from other participants", Second Life can as well with a virtual, 3D like environment that has replicas of the world around us (Burgess 103). What Drax has said in his Virtual Gitmo, that it "covers activism in these virtual worlds how international communities interact with social issues" which does connect again with Burgess's argument.
Blog 12 - Viral Videos
Burgess described viral videos as being catchy and appealing to wide audiences, user generated, and spread through user participation.
Draxtor’s work can or cannot be interpreted as viral. It can be seen as viral because they are innovative and new. I can tell you that when watching “Obama in SL” report I was quite confused by the whole environment of Second Life. It was something that I was never exposed to and was unsure of what I had just watched. I didn’t believe SL was an actual service until I ended up Google’ing it. It is funny, because just as after realizing it was a real service, I quickly announced to my roommate’s “Guys do you know what Second Life was.” I think began to show them the footage of the Obama in SL and telling them how crazy it was that a virtual world really exists. So by looking at Draxtor’s work from this perspective, yes it would be considered viral.
However, it can also be looked at from another perspective. After watching one or two of his videos I am not interesting in watching anymore. The fan-base that would be watching Draxtor’s videos would be those who are actually playing Second Life on a daily basis. This is a very niche and small market. When looking at it from this perspective, his videos are uninteresting and have a low replay value for those who are not involved in Second Life. Therefore his videos are not viral.
To conclude, I believe that the GUI Second Life contains all the properties as Burgess described as viral. Draxtor’s work contains only some viral elements.
Blog 12 - Viral Videos
Draxtor's work in virtual news reporting and active participation from players in second life (SL) can be seen as an example of Jean Burgess' definition of the purpose of viral videos. One of the reasons Draxtor's videos are viral is because of innovative perspective on reporting news in a virtual world. People that join the group to participate not only by viewing the news, but these viewers are allowing themselves to experience the news as if they were there! That is a significant and important signifier that makes Draxtor's work original and spreadable. It can be captured through the virtual participation through talks and visual experience that traditional news reporting doesn't allow. Traditional news is PASSIVE PASSIVE PASSIVE!
The cultural participation forming in this social network also further support the fact that the viral videos are not selling products or simply feeding viewers messages. Yes, the SL provide information, but it does so in a way that allows for opinions and participation in the news given. It is ACTIVE ACTIVE ACTIVE! Without that participation, Draxtor's work would be short-lived as well as just another "fad" that has come and gone without leaving a mark that transforms a culture, in this case, the culture of recieving news.
On the other hand, Draxtor's work can be argued as forming of a social group that conceive a "message" because of the specific subjects covered. Thus, providing the marketing's perspective viral videos. For example,Draxtor's news covering the Gauntanamo Prison and the viewers experiencing themselves as a prisoner has a strong one-sided story that Draxtor CHOOSE, thus, it also limits to what "messages" he wants to get across even if there are users participating in it. Because Draxtor is the ultimate creator and controller of second life, it doesn't mean participation is fully accesible in viewers/users hands! This is where it differs from Burgess' main points of viral videos, there is some unforeseen or subtle passiveness to Draxtor's work!
Blog 12: Viral Videos
Blog 12: Viral Videos
Going Viral- Albert/Roy/Teresa
Monday 17th -0 views. Posted URL to Myspace and Facebook.
Tuesday 18th -262 views- Hosted on the site StumbleUpon
Wednesday 19th- 273views reposted on facebook
Thursday 20th- 287views hosted on Digg
Saturday Morning 22nd- 292 reposted on facebook
Sunday 23rd- 295 views- Spread on Omegle
Monday 24th- 301 views- posted on myspace
Tuesday 25th- 301 views- Reposted on facebook
Wednesday 26th 301 views
Over the course of this week and a half, my team’s viral video reached just over 300 people. This is far from ‘viral’ but never the less a sizeable sum. I actually did not expect to get more than 100 views on the video. It takes something very special, often unplanned and not creatable to make an internet hit. Unfortunatly, this video was not the special that was required for virality. The internet is hard to please, as one commenter (who was voted up 4 times) noted, “This looks like a small child got their hands on a copy of premier, or even windows movie maker, and then applied as many filters as they could to a video shot by someone with epilepsy. “
Regardless of video content (it was said that content is not necessarily important) we attempted to spread the video in as many ways as we could; telling people in class, friends and even family members to look at it and share it. However, it seems that it barely got any more views after the first set of viewers. From Monday to Tuesday of the first week, our view count jumped from 0 to 262, but in the following week, barely an extra 40 views were to be had.
Go Viral! With Tammy and Jeremy
May 17, 2010
posted to YouTube
33 views
posted to my Facebook.
May 18, 2010
posted to Tumbler
Sent to 1 friend on Facebook
Sent to 3 friends on AIM
158 Views
1 reblog on tumblr
1 like on tumblr
5 likes on Youtube
2 comments on YouTube
4 likes on Facebook
2 comments on Facebook.
May 19, 2010
Repost on Facebook
1 like
2 comments
May 22, 2010
327 Views
6 likes on YouTube
3 comments on YouTube
May 26, 2010
419 Views; 7 likes on YouTube; 4 comments on YouTube; 3 Favorites
1 reblog on Tumblr; 1 like on Tumblr
6 likes on Facebook; 4 comments on Facebook

Summary
Jeremy and I posted our video at around 3:30 AM last week; we expected to get our first views by later in the morning or afternoon. We were wrong. Somehow someone on the internet found it and watched it within the first few minutes of its posting. From then we inundated our facebook profiles, tumblrs, and twitters with pleas and proclamations that our video was the funniest thing on YouTube ever. We pled and people answered. We have over 400 views and although some of them are friends of ours some are not. On tumblr, someone that I do not know from Germany liked the video. I thought that that was interesting because I did not expect it to get past Jeremy and my social circles.
The project was a little more complicated than I had expected because we wanted our video to really spread in the virtual world so we have to think about things that people would watch on YouTube. We interviewed some people asking them what they looked for in a good YouTube video. People typically wanted something they could
What we decided after doing some light research was that viral videos are not intended to be viral, they just happen. It would be impossible to create an original work and hope for it to spread like fire. Instead, we examined another type of viral video that had evident prevalence across the tubes. The is compilation-based videos such as remix, remesh, mashups of already spread user-generated content. We selected many of our favorite viral videos and compiled them into one. To help tie it in, we created a familiar intro to them and had a conclusion that is similarly popular. The iPhone commercial introduction sequence could be classified as a hook, which many of our friends have noted that it is the best part. This was interesting because we had no idea that our content would end up being the interesting and most viewed part of our video (according to YouTube statistics). Thanks to url tracking services such as bit.ly, it was easy to stalk the exact moment and demographics of the clicks our video received. Below is a breakdown of the predominant age groups that viewed our video. It is clear that the predominant population is in our own age-group which is a logical extrapolation of the social circles that we ourselves shared the video with.
Viewership:
| MALE | 18-24 | 36.95% |
| FEMALE | 18-24 | 34.10% |
| MALE | 35-44 | 12.05% |
| MALE | 25-34 | 9.32% |
| MALE | 65- | 2.94% |
| FEMALE | 13-17 | 2.52% |
| FEMALE | 25-34 | 2.08% |

