Burgess described viral videos as being catchy and appealing to wide audiences, user generated, and spread through user participation.
Draxtor’s work can or cannot be interpreted as viral. It can be seen as viral because they are innovative and new. I can tell you that when watching “Obama in SL” report I was quite confused by the whole environment of Second Life. It was something that I was never exposed to and was unsure of what I had just watched. I didn’t believe SL was an actual service until I ended up Google’ing it. It is funny, because just as after realizing it was a real service, I quickly announced to my roommate’s “Guys do you know what Second Life was.” I think began to show them the footage of the Obama in SL and telling them how crazy it was that a virtual world really exists. So by looking at Draxtor’s work from this perspective, yes it would be considered viral.
However, it can also be looked at from another perspective. After watching one or two of his videos I am not interesting in watching anymore. The fan-base that would be watching Draxtor’s videos would be those who are actually playing Second Life on a daily basis. This is a very niche and small market. When looking at it from this perspective, his videos are uninteresting and have a low replay value for those who are not involved in Second Life. Therefore his videos are not viral.
To conclude, I believe that the GUI Second Life contains all the properties as Burgess described as viral. Draxtor’s work contains only some viral elements.
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