In the Video Votex Burgess discusses how videos are distributed throughout the world by Youtube, Twitter, google and different applications in order to obtain attention. This creates interests which later creates an active form of community within society as they participate by commenting or engaging in discussions about that viral video.
Burnhard Drax, on Secondary Life does relate to this article. As he explains that Second Life is another way for the community to become alert, interact and get involve with real life issues around the world. Just as Burgess had explained that viral videos "attract active,participatory and creative engagement from other participants", Second Life can as well with a virtual, 3D like environment that has replicas of the world around us (Burgess 103). What Drax has said in his Virtual Gitmo, that it "covers activism in these virtual worlds how international communities interact with social issues" which does connect again with Burgess's argument.
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