Blog 12: Viral Videos

Drax does nothing that is talked about by Burgess. He is neither reproducible, nor has textual hooks or anything else interesting enough to be viral. His video channel has a little more than 22,000 views. That is hardly viral and by the way Drax reports, he will probably never achieve much more than that. The problem with Drax is that he is a reporter for a niche market. Many people are excluded from his videos by only reporting on second life. Moreover, he’s boring. His videos are like watching the news, and not even an exciting news channel. They are about current events and so, lose meaning as time progresses. Burgess said that many of the viral videos need to have something appealing to a wide audience, such as being funny. There are no LOLcats, no catchy songs, or anything else that is in many of the viral videos. Burgess mostly talked about the reproducibility of a video lending it strength. That if more and more copies were made, it would grow in popularity. Every new addition would feed the fire that the video lived off of, and Drax does not seem to want this. I can’t blame him. If more Second Life news reporters were around, he might lose audience members. He stands to gain nothing from being reproducible.