The Practice of Everyday (Media) Life
With companies finding business and other economic motivations in Web 2.0 we have seen expansion in this industry. Sites like youtube, facebook, myspace create a new “communication medium” that allow users to produce and create personal videos. One new form of communication that has come out of Youtube is responding to a video with a video.
Codecs and Capability
Youtube has surpassed other file formats such as .avi, .divx, and .xvid – as being universal for all computers that have access to the internet. It is much simpler to share a friend a Youtube video than a video on your hard drive. Sharing a youtube video is easy because you can simply share the link with your friend, rather than sharing the entire video with them. With the help of adobe, codecs are easily transferred and installed on to personal computers worldwide. Many browsers come flash enabled. Youtube offers a quick and reliable video sharing network, storing the videos on a virtual cloud (or web 2.0), and thus connecting users via broadband interfaces.
Despite the positives of Youtube there are negatives. The quality of the media is severly worse when compared to 1080p HDTV, or Blue Ray. The frames per second and audio kbs are severely reduced. These factors are directly affected by the bandwidth cap of our modern day telecommunication lines. However luckily we live in a time where the Technology industry is one of the fastest growing sectors of the economy. I foresee improvements in bandwidth in the future.
Comparison
Both Lev Manovich and Sean Cubitt brushed upon some similar concepts. First they discussed Youtube’s significance of being a medium of communication. Sean Cubitt goes more into the technological aspects that allow this to occur, whereas Lev Manovich focuses on the cultural aspects of these changes. Both would agree that Bandwidth is a major limitation of potential, but with our increasing Technology industry; time should solve this problem.
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