Stevens argues that entertainment media is entropic—leading to a decrease in the potential for change. It is formulaic repetition, manipulating the viewer by making use of conditioned responses which destroys our ability to appreciate and participate in creative processes and encourages unthinking response to daily life, inhibiting self-awareness. Art on the other hand, breaks free from conventions creating a new experience and facilitating change.
Newer interactive entertainment media opens media up allowing it to become a form of expression. Unlike profit-driven companies individuals are more inclined to use media as a form of art and creative expression. People can now share their videos posting them online. Sites like YouTube allow people to not just be passive viewers manipulated by the commercial entertainer but to become producers who actively express their creativity.
Also, interactive media like Facebook, Myspace, or Twitter are not entropic. He describes entropy as a “lack of information” which does not describe these types of social networking media. New technologies have rapidly increased the speed and the amount of the flow of information. People seem to share every single intimate detail about their life on their webpages. They put an exorbitant amount of time and energy into their Facebook shaping and altering it to fit their needs. It is constantly being updated-changing over time to reflect the changes in its creators. This contradicts Stevens’s idea that entertainment media is “inherently entropic [and] opposed to change.”
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