Tuesday, April 20, 2010

extra credit: killing us softly

When I started watching the first 15 minutes of Killing Us Softly, I thought that it would be some clique argument on the impacts of what newspapers and advertisement commercials have on society. But Kilburne made an interesting argument on the influences media has on people; especially women. No adds say that you are fine the way you are, but how you need to make yourself better. Clearly individuals are ignorant to how media affects our everyday lives and that is what advertisers want the society to think. Even though we claim that we may not be affected by such trickery by "not paying attention to it" shows that even though we are now aware of it, we will subconsciously do it.
I especially enjoyed the part when Kilburne presents a picture of a female's body and reads article that literally denotes her body. "Are your boobs too small, too flat, too skinny" is what women have to face everyday. If it was the other way where the men had to face "Is your penis too small, too flat, too skinny" everyday, won't it have the same affect? the posters that we see everyday looks nothing more than a painting. No wrinkles, no scars, no pores! What is media really telling us? Is it telling us that we are not good enough to walk on the streets without their product? Are we not beautiful the way we are? This is the true effect of media and how it influences modern society. This is reality.

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