Blog 7: Advertising, Consumer, Cultures, Desire

In the spoof ad "McDonald MacAttack" it shows a screen of the life line with Mcdonald's logo on it with the background of a couple of doctors trying to revive their patient who probably ate too much of what he bargained for. This ad shows about the unhealthy choices we make when eating too much take out which will lead us to become obese and turn out to be the guy who is on the table. When we watch Ronald McDonald ads, there are children talking or playing with Ronald with some kind of sweet moral behind it. Not to mention the toys you get with your "happy" meal. Or it shows two people singing or a mom giving her children some happy meal. What it shows is that you cannot be happy without it. Just like how "Advertising, Consumer, Cultures, and Desire" argues about how ads never say what you don't need, but what you do need to make yourself more happy, more confident to get into whatever fad is going on today. Unlike the poor guy who passed away from eating too many Big Macs or whatever was not aware about the dangers of his health and probably ate to make himself feel better. The artist of this ad clearly wants others to realize the dangers of eating too much McDonalds or any fast food areas. With the lifeline enlarged as the heartbeat comes to a sudden stop foreshadows the death of the patient in the background