The main argument of the article is that the capitalization of art has made something that was once a form of intellectual expression completely banal and generic. The current forms of commercial entertainment only perpetuate the same formulaic "artistic expressions" that are monetarily sound rather than striving for innovation and new ideas, as art is meant to do. Therefore, commercial art is not able to expand, and if this trend continues, will eternally remain merely another exploitation of the mass's desire for homogeneity and familiarity.
Websites such as youtube allow for a greater opportunity to break this norm. Since virtually anyone can upload their "art" to these sites and there is essentially no monetary benefit involved in doing so, there is little to no incentive to fall into this same corporate trend. However, it is still questionable whether or not people take advantage of this. Although there is no personal gain besides the ever-popular internet fame, people still seem to upload things that cater to whatever is popular at the time. Granted, there is some interesting and innovative art, but it still appears that a majority just follows whatever trend is popular at the moment. Social networking sites fall into this same situation as well. Although these sites often appear to have no intention of an artistic nature at all, they still perpetuate the popular trends, providing an environment in which they can all be compiled onto one concise page. The most blatant part of this is the advertising, showing up on every page, every link, covering up portions of every potential for art and expression, and further proving the corporate nature of these sites.
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