There's a difference between art and entertainment media. That is, commercial entertainment creates higher degree of ignorance and lack of learning. While art increases and provokes creative thinking and therefore, increase learning. This idea is well argued by the author of "Art, Entertainment, Entropy".
The author argues that commercial entertainment can never provide anything new and different if they are profit-motivated. Because of that, he believes that there must be an understanding between the differences in art and entertainment. He uses the concept of entropy, which is a natural occurence in the universe, to describe the natural behaviors of humans in terms of creative thinking and learning. Commercial entertainment is not art because of the status quo that is reinforced by triggering the same reaction and stimulus to a film that does not force the viewer to open their creative thinking and learn anything that they have not already predicted to know. Entropy is seen as a degree of ignorance. Information and the viewer are considered different systems that exchange through energy. So, for commercial entertainment, it is like a closed system where there's high degree of ignorance because it dominates the feedback process because of redundant information that does not provide change. Therefore, entropy, essentially commercial entertainment, opposes change and learning. However, art is negentropic. Art and human work the opposite way of entropy. The feedback process dominates and we share information that is new and unrecognized before. Thus, we become more selfenriched and regenerative. The author finalizes by stating that "When finally we erase the difference between art and entertainment—as we must to survive—we shall find that our community is no longer a community, and we shall begin to understand radical evolution."
The author of "Art, Entertainment, Entropy" critique is supported and inconsistent with today's interactive entertainment media like youtube, facebook, and twitter. While there are some interactive entertainment like facebook that may contribute to the status quo in terms of providing information that the viewer wants to see and does not challenge creative thinking and learning.
However, the argument is mostly inconsistent or rather it shows a convergence of art and entertainment, blurring the differences between them. How is this happening? Because interactive entertainment media contains a much broader and less restricted group of providers of information, not all are profit-motivated. Thus, art and entertainment is not as distinct because of the allowance of the public to interact and increase the feedback process to become more selfenriching and push towards more learning and creative thinking. So today's interactive entertainment media shows a slight movement in contributing to redefine the gap between entertainment and art. As the author has stated,"When finally we erase the difference between art and entertainment—as we must to survive— we shall find that our community is no longer a community, and we shall begin to understand radical evolution."
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